Look, if you open a grocery store chain which doesn't get as big as Walmart, but still maybe manages to generate a profit, provide you with a living, etc...then wasn't it a successful venture? You guys just have a weird view of success.
A successful MMO does not have a player population that plateaus and begins to decline mere months after launch. A successful MMO grows for at least a couple of years before plateauing and starting its decline.
I predicted this would be the outcome. I predicted that they would get their million+ subscribers early on, but once their free trial ends and they have to actually start putting cash into their membership, they would not stick with it. Why? Because people blow through the story content and end up with an endgame that offers nothing but raids and PvP which is the same BS every other post-WoW MMO offers. It would have been different had BioWare not sunk so much of their development budget into full voice acted dialogue, including the player character... All through development all we heard about was story story story. It was suppised to have been the fourth pillar. Instead they shattered the other three pillars and hoped that one would be enough to keep the whole thing from collapsing.
I still remember the BioWare psychophants hurling derision at me for pointing out that what we saw in Beta was what we would get in game. "It's just beta," they said. "They'll reveal the rest of the game when it goes live." Then the early start event happened and they maintained their position: "It's just early start. They'll reveal the rest of the game when it goes live to all." Then it went live to all and the forums erupted with screams about how it was missing so much. I would have saidm "I told you so," but because I was not a paying subscriber, I could not post. So I let them stew in the juices they squeezed for themselves.
TOR FAILED as far as I am concerned. I saw it for what it was as soon as they started talking about what it would be and made it a point to dodge the questions that if answered would reveal without doubt what it wouldn't be, and I refused to get svckered in.
Now I am willing to trust ZOS with TESO, because there is just enough of a hint of a different direction to hold my interest. But then I started out like that with TOR. I hope that history does not repeat itself yet again.