"Just pick up and play."

Sounds more "We think our fans are morons that we need to babysit."

Works for me.

And yet I don't know anyone who refers to it as such.

Same. I can't really think of anything else.

Whenever a game lists a couple features, then has the gall to add "and many more!". Usually, this is untrue. In fact, find just about anything on the back of a game box and it'll piss me off. It's all designed to market the game as a masterpiece, and no game in existence doesn't proclaim itself as one, true or no.

Honestly, though, I find movie slogans much more annoying, like "in 3D!" or "Number one movie in the world/America". Just shut the [censored] up, please.

The "in 3D" one isn't just annoying though, it's a deal breaker for me. Even the almighty Avatar didn't sell me on that. How anyone can find 3D in its current form enjoyable is beyond me. Even worse is my theater either only shows blockbuster films in 3D or they leave the 3D lens on for 2D showings, rendering the image quality crap. Bah.

Another is "The best _____ since ______."

What you're basically saying to me there is "I can't really think of anything to say about this game based on it's own merits. But you know that other game? The good one? Well it's sorta like that."

Ground breaking AI == braindead as [censored]

"Has new added multi-player!"

More like, eh....we just kind of tacked this on and didn't bother with balance or have multiplayer in mind in the development stage, maybe you'll have some friends who might enjoy this shoddily created crap because they'll hardly be anyone else playing? ENJOY!

if it [the game] needs a slogan to be sold, then it is not worth it and thus all slogans used to sell it are worthless and will be irritating.

"The best selling franchise of all time on (whatever console/PC) returns."

"We weren't just impressed with (game), we were blown away." - Some review site or magazine

Oh, on the subject of the word, "Epic," here's what's on the back of the Blops box. "3 unique modes for the ultimate entertainment package: Epic single-player, acclaimed multiplayer and 4 player co-op zombies."

I dislike use of the words:

"accessible"

"epic"

"immersion"

"realistic"

"dark"

"gritty"

"mature"




As for slogans, I don't have any pertaining to the description of video games, but I dislike the following (arguably) game-related slogans:

"power to the players" - Uhhhh... how about not really? Who do you think you're fooling?

"make believe" - If I wanted to make believe, I wouldn't have bought this PlayStation, I would have developed my own games.

"Wii would like to play" - I personally just unconditionally despise the Wii, its crappy game selection, and its dominance of the game market despite it all.

"You are the controller" - Motion control is garbage, in my opinion, and Microsoft's heavy marketing of Kinect just annoys me. It's as if they expect motion control to be the future of gaming and people are definitely buying into it, so it bothers me.

"challenge everything" - Can I challenge your total disregard for decent gaming and getting my money's worth?

You know, I really don't like that. The RPG genre is accessible enough. How do developers think those of us already into the genre got into the genre? The answer is simple. The genre appealed to us, was accessible, and we got into it. Making it "more accessible" only really pertains to changing the genre to be more like a more popular genre. That just doesn't go over well, in my opinion. In a way, developers would then be making the RPG genre less accessible for those who liked it. "Accessibility" isn't a problem. The problem is simply that this genre doesn't appeal to everyone, and by making it "more accessible" to those who aren't interested in it, one inherently makes it less "accessible" for those who like it how it is. RPGs aren't some incredibly complex, intimidating genre that's impossible to play... otherwise a large number of us here wouldn't be playing them.

They simply don't garner as much of a fanbase as shooters, for example, and that's okay. I don't see National Geographic Magazine taking inspiration from monster truck magazines. Games should be no different, yet somehow, they are. It seems as though the genre is still in its infantile stages and still doesn't have an established, separated place in the world as developers, unlike writers or perhaps even movie directors, don't always seem to have a set standard for what they do. With DLC, attempts to strongly appeal to people who don't typically enjoy video games/a certain genre to the point of alienating existing fans, continually different expectations from game style and tone, and copycat strategies, it feels as if the video game industry is still struggling to find its place.

I cannot watch that stupid Xbox commercial with the avatar in real life talking to his girlfriend. It causes me physical discomfort so I have to pause the TV and then fast forward through it.

"Easy to play, Difficult to master" Sounds like Tekken 6.

Just about any slogan used in any game unless its not supposed to take itself seriously (which I haven't seen at all).