but right there made me cringe as well.. WoW has as much depth as Skyrim has.

I... I cringe as well. It's up to YOU, the "director" so to speak to get what you want out of this game. Is that a little ambitious on Bethesda's part? Yeah, probably, especially with a game marketed towards console gamers who are used to linear direction. The one saving grace I guess, as Riskybiz pointed out, you DO have the ability to create your own backstory and make it somewhat interesting - you just have to restrict or allow certain things.
And hell, make an orc shaman, one of the more fun builds I've messed with. (Elemental fury, shock/fire/frost spells [the weak ones], and berserker rage) and hey! it's all of a sudden your favorite WoW game with none of the annoying 12 year olds bothering you.