You get triple the amount of gold if you help them, you get an invincible demon horse, you get an entire free house, and you get LUCIEN FREAKING LACHANCE as a summon. 3000 is nothing compared to that.
Don't forget the immense rewards for electing to become the DB Guild Master.

If you do, you'll get :
1) an infinite supply of DB acolytes to accompnay you as followers around Skyrim. These guys come in real handy for helping out in the other side/miscellaenous quests, and especially in the Daedric quests (some of which require you to sacrifice someone).
2) Cierco as your new "frenemy". Consider keeping the Village Fool around for fun and giggles later. He also comes in real handy as a follower in a certain Daedric quest
3) your personal atm aka DB torture chamber where you can intimidate innocent victims into telling you where their money and loot is stashed. Real handy if you're at the lower levels early in game and could use lots of cash up front.
4) make gold from contracts directly given to you by the night mother as her new listener
5) an additional home to store your loot (a huge master bedroom with some special equipment for being the Nightmother's new top lieutenant)
6) And oh yes, the final DB quest toward becoming the DB master gives you a mere 20,000 gp for completeing the optional questline. And that's on top of the other leveled treasure/rewards you get toward becoming the DB master
