I have to give Epic a lot of respect for how good every trailer is for this series.Since I saw the very first "Mad World" trailer in theaters I have always been taken aback by the quality of work they do.
Oh my gosh I know! They capture such a good emotion and let you know this is the end. Like with each trailer, Mad World gave me the sense of: "What is going on?" How it Ends gave me the sense of: "What is going to happen next, how will it end?" and Dust to Dust gave me the sense of: "This is it. This is where it all ends."
one of the reasons i got Gears of War was because the Mad world trailer on my used xbox looked amazing. so whoever you are Beevough you got me into Gears of War so thank you.
Same here! Saw Mad World on TV and I knew I had to get Xbox for Christmas and this game (I got Gears of War in February)

@Sivartus: Indeed, I can't wait for the 4 player campaign!