Please do not flame on me or call me dumb, but what is pre loading in this case?
Yes this makes me feel like a [censored] asking. :shakehead:
digital distribution can sometimes pre load the game before release. it leaves it ready to go on our hard-drives so when the time comes it unlocks and we can play. it free's up the servers from having to handle it all on the day
also means we can start playing earlier on that day as well. sadly we can't play that much earlier. it's just shortcutting the time to download. darkspore however preloaded and anyone from the open beta could use their cd keys from purchasing as soon as the americans got theirs. so the europeans and aussies were online a few days ahead of their retail counterparts. would like to think the same may happen on brink but not holding my breath