In my opinion, Origin is a good thing for the industry. Steam is great, but some company needs to step up and create a competing digital platform. I'll be getting Battlefield 3 at retail anyways.
Yeah I love Steam and have 197 games on it, but it's becoming too much of a monopoly.
Anyways I'll just c&p from what I wrote in another thread earlier, why this move is basically a good or atleast noteworthy thing for PC gamers:
There is some rhyme and reason behind this actually. With Battlefield 3 and SWTOR they have two upcoming flagship titles that millions of PC gamers are looking forward to. That gives them a great opportunity to get Origin installed on a large number of systems.
Also this shows that EA is investing into the PC as a core gaming plattform. Of course their overarching goal is to earn money(obviously the goal of pretty much any company), but the kicker is they are trying to earn this on the PC. This is a huge step forward from other publishers that still treat PC as a second rate plattform. EA is going out there and saying "hey the lead plattform for Battlefield 3 is the PC, that's where it's going going to look best!" and investing ridiculous sums into the huge PC only project SWTOR. And now they're also heavily promoting their PC only distribution plattform.
I mean even if you don't care one bit about Mass Effect or Battlefield or any other EA title, it's still a nice change to see a big publisher investing so heavily into one plattform that is often treated as a garbage dump and a way to make a quick buck off of cheap console ports.
So yes of course it's all about money, but what should matter to a gamer is on what plattforms a publisher makes the most or atleast a large potion of their money. Because those are the plattforms that will get the better treatment.