The post -
Last time I heard Bethesda's motto is "be who you want, do what you want", not "maximize your character's combat effectiveness". If your claim would be true then everyone would max out Smithing, Alchemy and Enchanting because with those three you can become God-like in any combat style.
Combat amounts for a majority of the game play, and one of the only aspects of it that they made engaging enough to build a character for.
That motto doesn't mean a lot when playing a merchant, a thief, a smith, a diplomat or whatever is incredibly boring game play and often feels like a pointless time killing exercise. Some don't even cut it as side content. Most of the time, getting anything meaningful done in the game involves combat, especially major quests.
The problem I see with this motto is that it's just a bad idea for any game you have a limited amount of time to make. You just can't flesh out that many different approaches to the game enough to make them all interesting. I'd much rather they focus on a few methods that are better integrated into quest content particularly, and the game world in general.

