Not playing a game simply because it's popular seems a little bit ridiculous. Not buying the game because it's popular is the same as buying it because it's popular, you're letting other people's opinions make your decision for you. Food for thought.
Oh, I've demoed it. Nothing special, just felt like any Spiderman game minus the webs. I understand the sentiment, of course, but I grew out of that "We are different because we dress the same but don't dress like you." attitude long ago.