There was a reason RPers made up a limited number of players, cause they all left because the features didn't support them, like no chat bubbles. And you're totally right, there's no excuse not to have them in an AAA.
No open PvP is sadly becoming the norm because of casual players complaining to devs and leaving the game. Sad to see it go because it was so fun, and most players can't find a way to get a ganker to go away strangely enough, people will leave because of this.
Same with no raiding. Look at Guild Wars 2. People scream that there's no endgame PvE, and people will do the same here, and leave because of it.
There's no way to adapt to being pulled out of the scene. With so many people who loved RP in the TES games, it's sad to see it be cast aside here.