Greed has its obvious limits, they face the serious risk of loosing out lots of $180 year subscriptions, is where the real money is.
You know why tourist places has an bad reputation? Because they can rip off their customers hard, its unlikely they get the same tourist back.
If you want to do long term business you don't as the customers goes somewhere else.
I understand why some companies does this, they are short of money and need money now or go broke. gamesas has lots of money.
Their handling of the TES series show that they understand how to handle an franchise, they could pumped out an new TES game every second year Battlefield style, they whold make far more money and could probably kept it running for many years.