See that? Those names are the same. So is all the beloved lore, exploration possibilities, freedoms to play hardmode or overpowered bada**...and dozens of other stuff that your very typical MMO gamer does not appreciate...but we will still be playing on their turf dealing with their "Petme Immakitty" names...and so on...and so forth.
Think.Before.Responding.
Play it. Don't play it.
See the difference?
Let's see... Lord of the Rings: Online deals with lore fairly well. As I understand it The Old Republic deals with lore fairly well. World of Warcraft deals with Warcraft lore fairly well.
If you can't separate the MMORPG from the single player franchise then maybe you're just a little bit too attached.
The lore of TESO is set far enough away from what we've had in the single player games that it leaves a fairly nice amount of wiggle room for the MMO to work with.
Not only that but it even leaves wiggle room for future single player games, like TES: VI, to create narratives that fall between the MMO (and even based off it) and prior games.
Think. Before. Responding.