That particular brand of idiocy has been going on for decades now. Nothing new under the sun. It's all part of the "I am not responsible for my own actions" pathos that now pervades the US.

Umm...I'm pretty sure it says 100% juice from CONCENTRATE right on the carton. Which is an indicator that it's not 100% juice. It's mostly water, from the source that the juice is made. Which means, it's FROZEN orange "stuff" that is reduced in volume.

If I were Tropicanas' lawyers I'd bring a carton to court and go, "SEE YOUR HONOR, IT SAYS '100% PURE ORANGE JUICE FROM CONCENTRATE'." then I'd have the definition of "From Concentrate too.

This woman can't be for real, how can she expect it to be pure juice? Does she not realize that not all of Tropicana's orange juice comes from the Florida groves? So, it has to be "frozen" in order to keep in the belly of a boat or truck coming up from Brazil.

This woman needs to be drawn and quartered.

It says "Tropicana 100% pure and natural orange juice - never from concentrate" on the carton, so I'd like to see you make that argument

http://www.tropicana.com/

The article doesn't say what else she claims is in it.

Once the juice is squeezed and stored in gigantic vats, they start removing oxygen. Why? Because removing oxygen from the juice allows the liquid to keep for up to a year without spoiling. But! Removing that oxygen also removes the natural flavors of oranges. Yeah, it's all backwards. So in order to have OJ actually taste like oranges, drink companies hire flavor and fragrance companies, the same ones that make perfumes for Dior, to create these "flavor packs" to make juice taste like, well, juice again.

Dear Ms. Polis,

On behalf of the Florida Department of Citrus, I am writing in response to the article on HuffPost Food, entitled "Why 100% Orange Juice is Still Artificial." Please allow me to share further information.

Purchased by nearly 70 percent of American households, people choose 100 percent orange juice for its great taste and nutrition benefits. Both "from concentrate" and "not from concentrate" orange juice are healthy options that provide a variety of nutrients. By utilizing state-of-the-art technology, Florida is able to provide a consistent supply of high quality, nutritious orange juice year round.

By law, 100 percent orange juice is made only from oranges. The basic principle of orange juice processing is similar to how you make orange juice at home. Oranges are washed and the juice is extracted by squeezing the oranges. Seeds and particles are strained out. Orange juice is pasteurized to ensure food safety.

During processing, natural components such as orange aroma, orange oil from the peel, and pulp may be separated from the orange juice. After the juice is pasteurized, these natural orange components may be added back to the orange juice for optimal flavor.

Please visit www.OrangeJuiceFacts.com for more information about orange juice.

Please feel free to contact me if you'd like to discuss in more detail. Thank you for your time and consideration.

Sincerely,

Karen Mathis

Check. Mate.

I'm scratching my head. Both the huff post article and the response state that they're adding flavor packets to the OJ. The packets include things like ethyl butrate. http://www.foodrenegade.com/secret-ingredient-your-orange-juice/. They aren't labeled as ingredients - even though they're added to the juice. Thus, the juice isn't 100% natural by a common understanding of the term - even if it wouldn't taste as good if it was. And yeah, her claim was always that it was false advertising, so that response merely goes to further her case.

I'm scratching my head. Both the huff post article and the response state that they're adding flavor packets to the OJ. The packets include things like ethyl butrate. http://www.foodrenegade.com/secret-ingredient-your-orange-juice/. They aren't labeled as ingredients - even though they're added to the juice. Thus, the juice isn't 100% natural by a common understanding of the term - even if it wouldn't taste as good if it was. And yeah, her claim was always that it was false advertising, so that response merely goes to further her case.

Probably something like 98% and this [censored] wants millions of dollars in compensation.

What is any juice though, but mostly water?

Firstly, it's irrelevant what percentage it is - this is a question of whether or not it was false advertising; that is, of whether or not they were telling the truth. 98% compared to 100% isn't "sort of true", it's false...

Secondly, the article says that a figure hasn't been decided on yet, but seeing as it's a class action I doubt she will be aiming for (or likely to get) "millions of dollars" and making assumptions based on vague ideas you got from the general feeling of the Internet is just daft.