Is it just me, or does HIGH look a little more clear than ULTRA?
No, they pay thousands of dollars so that they can brag about it.
I built my PC for $850. I get away with less power because I still use a 19" CRT monitor with 1280x1024 resolution. If I had a widescreen it would be a 22" @ 1680x1050 and I would have spent $100 more on a better GPU. Still under $1k.
Anyone who spends more than $1500 on a PC better have 2-3 GPU's in it and a humongous monitor...or they wasted their money, or simply bought an Alienware. Not everyone is an idiot.