It can be if you have no idea how to tap into the PC market sure. But on the flip side someone like Valve or Blizzard just dominates and takes in big profits. CD Project Red also is another PC developer that's excellent, though some may argue the Witcher 2 is somehow a console port. It all really depends on what your good at, and for a lot of developers hiring and learning how to be successful on the PC is very expensive compared to just porting it.
An interesting read if you haven't seen it. http://www.vg247.com/2011/11/07/tomorrow%E2%80%99s-world-the-rise-and-rise-of-pc-gaming/
From your article:
"It’s possible to indiscriminately wield figures and pie charts to prove and disprove almost any view but nonetheless, let’s look at some numbers: interactive entertainment and videogame research firm DFC Intelligence suggests software revenue from PC games will outperform that of consoles by 2014. In that same period, DFC also predicts that digital PC game software revenue will account for ten times that of PC packaged software products – up from the seven-fold that it currently represents."I do not believe the first statement for a second. Not when the best selling PC game of all time is The Sims.....with 16 million copies sold (not Sims 2, not Sims 3, but the original) and the next four out of five PC games in the top 100 all time games belong to WoW....Not to mention consoles releasing games that reach 5-10 million copies annually and game like Civ IV only selling 3-5 million copies (which is arguable the bestt turned based strategy game franchise).
The second one has some merit.
Moving on:
“As much as a lot of developers are happy to have a long-hardware generation because it really allows them to get under the hood, just as many other developers are excited by new tech and will push boundaries just to see how far they can go,” says Berraondo."gamesas has a great opportunity to do this with a PC-style game in Skyrim. Why did they not do this? The money is not there is why.
Moving on...
Not going to quote the whole hardware piece but the reality is most household are buying laptops.....and as we all know gaming lap tops are a bit more expensive and its hard for most people to justify having a laptop for normal use and a gaming rig for gaming. The utility of a laptop is going to win out, especially if you can buy one for 500-600 and a console at 300.
Of course you always have the high-end PC users but that market is really small. Its why the high end cards are so expensive NVIDA/AMD cant sell it on volume.
With all that said, I'm guy who is really drawing semi-logical conclusions on incomplete and inadequate information. So take it for what it's worth. PC has to become more like console in almost every way but game design. From distribution, to marketing to hardware.....and that's hard in such a saturated market of PC makers and constantly changing GPU hardware that to most seems obsolete 18-24 months after release/purchase, which coincidentally is the average development time for a AAA title. This goes to the PC makers as well.....who do not have the sole interest of gaming when selling their computers a luxury the consoles have.