Female gamers play violent games as well, there are plenty of female gamers who enjoy shooters for example and do play on Live, COD and Halo tends to be favourites for them.
There are also plenty of female gamers who enjoy an RPG like Dragon Age and Fallout, which Bioware has been surprised by with the number of female fans of Dragon Age and Mass Effect.
Most female gamers tend to pose as male so not to be pestered, those who draw attention to themselves mostly do so for the laughs. Female gamers also tend to be a little more open minded with their game interests, I enjoy strategy, RPG, puzzle and non-violent games, but I also play some violent games at times. Other female gamers who enjoy violence have a wide range of games that they enjoy.
If games had more female leads who weren't just there to cater to the outdated concept of being little more than eye candy for males then there would be more female gamers who would play more violent games, but the majority of the time all they see is the usual muscle bound jock with a brain the size of a walnut blasting things with a big gun, and some RPG's just being abig buff manly man like Risen, Arcania and other male focused games.
That can end up being a turn off for many female gamers who would prefer to have a gender choice and be playing as a female character who's delivering the hurt on hapless opponents, instead of the generic male character who's in so much media.
Some female gamers enjoy playing as male, but for the most part a gender choice can make a lot of difference and can attract female gamers towards the game, and if they enjoy the game they tell their friends and so on.
Word of mouth can be pretty powerful and if female gamers are made to feel welcome in the gaming industry and if games started having gender choice more often instead of very rarely, then that word of mouth would mean a lot of profits.
It's the fault of marketing and the constant catering towards males that still lumps gaming with the 'Boy's Club' tag, due to that it's easy for a female gamer to automatically see a game as being yet another male only lead, another generic male focused story with another dull male lead who doesn't attract anyone but males to the game, and the rare female gamer who is willing to stomach playing as a dull male lead so that she can at least have something to play.
Less catering towards males, more focus towards both demographics, more gender choice in games - and not having the female lead/choice being little more than eye candy, a respectful effort and creative effort towards that would be a lot better, new ideas that aren't catered towards males alone, but can be an attraction for both male and female gamers, a more open minded, grown up gaming industry that isn't little more than 'Boy's Club' and an acceptance that gaming isn't just a male thing would make a lot of difference in the long run.
It would also begin to change the way gaming is viewed if it finally grows up beyond the male focus.
name me a game that has an attractive female character and no attractive male characters.
developers are hiring more and more female developers all the time and increasing numbers games are coming out with a choice in gender for the main character and more and more women are starting to play games. if anything developers are going out of their way to cater for women.
if anything the change has already begun.
BTW 'eye candy' hardly attracts people to games. if that was the case then games such as 'playboy the mansion' , 'dead or alive beach volleyball' and 'BMX XXX' would have been massive hits. but as we all know, they where flops.
men arnt as simple minded as you seem to think. we dont look at a game and think "oooh briasts, must have" were just like you. you look at game-play and story.