Trouble is your company dont release anything interesting so yeah, you dont have to deal with a flood of customer all comming in same time and you have to stall them with it will be a little late. When that happen with a hype delay, you need info to calm the mob.
My company doesn't release anything interesting? Perhaps, if the iPhone isn't interesting.
But it does provide soemthing that costs real people real money. Internet, Phone serivces. When our service goes down we have something worse than a mob, we have businesspeople screaming at us that we're taking the food from their mouths.
Much more important that some video game.
When we have an outage, it effects millions, causing a true flood of customers. Bethesda has surely not seen anything on the scale that we see during a nationwide outage.
Fact is, if my comapny had an outage today, Several people here that are currently winging at bethesda would be winging at my company for keeping them offline.