It's certainly an odd situation. It's kind of fascinating to watch also, seeing the Bioware forums explode, compelling in a really odd way. I guess where there’s the possibility for people to become emotionally invested in something then this kind of thing will happen. Look at Firefly and its cancellation.
Finished playing yesterday morning and was just blank after the ending (Pre-ordered N7 edition). All I could think was -Seriously? Was someone trying to be a smarty pants and really,
really misjudged it? Someone trying to have artistic and ambiguous aspirations without having the chops to pull it off? Or did someone just have a major derp moment?
The previous 99% of the game as well as Mass Effects 1 and 2 were also brilliant. Having that ending, might as well refer to it as one ending as aside from some colour pallete changes there’s not much overall difference. Esspecially when including the feeling that all that time spent gathering War Assets, building alliances, essentially playing the game was largely pointless with the conclusion that you got. Feel sorry for people that paid for multiplayer on Xbox just to increase that ridiculous Galactic Readiness rating in the hope of getting the “best” ending. Thank you save editor for sparing me the tedious multiplayer grindfest…

The thing that stands out the most to me though is how the people that are unhappy, they make the distinction to refer to themselves as fans. Why do that? You’re a customer, you bought a product that can be seen to have been flawed compared to its advertising. Feeling the need to state you are a fan of it seems kind of pointless. Same with the arguments over artistic integrity. You make it interactive, market it in such a way then fall short of that and it’s no wonder there’s going to be a backlash. Worry less about proving fan credentials and concentrate on being a customer that expected a product that fit its description.
I’d be interested to see how many copies of the game have been returned, how many subscriptions to other Bioware properties have been cancelled. There have been a couple of people registering complaints with the FTC. It’s publicity for the game sure but is it really the type of publicity EA or Bioware really want? On the plus side the Childsplay fundraising is a really good thing.

It’s unfortunate that this has happened but they must have seen this coming with the ending they included. If they’re trying to play an angle and have an extension to the story then they’ve handled it really,
really badly. Even more infuriating when the rest of the game, its atmosphere, involvement, characters and story were terrific. Beautiful soundtrack as well. Much <3 for Garrus as well!
