Kind of the reverse of the Dawnguard Beta for the 360, where they tried to convince people the game wasn't going to released in a hyper-bugged state by making us think that they'd have people Beta test things and the bugs they found would be fixed. Instead, they tell us it's hyper buggy and they aren't sure they can solve things to make people lose hope, and then announce they solved everything so that everyone rushes out and buys it as soon as they can, so excited by the release they fail to investigate to see whether or not Bethesda actually fixed anything.
Just a thought.