I was really looking forward to TES:O. I was skeptical that it could work, but as more and more progress was made it slowly turned me into a believer. I had $100 put aside just to ensure I had enough money to buy a copy and maybe some cash item goodies, but then it’s announced that TES:O will be subscription based.
What’s up with this? Guild Wars made a great model for MMOs to follow, and it was both fair to the customer and stock holders alike. Once I bought the game for a fair price it was mine to play when I want. It didn't treat the customer like they only rented the game, and for once I actually could enjoy an MMO experience without having to place everything in my life on hold just to get the most out of my money. Cash item shops gave a steady stream of revenue and it turned a game that would have otherwise been an 8/10 into a 10/10 imo.
Nothing irritates me more than paying multiple times for a product, and this is a deal breaker for me. TES:O is losing a lot of potential customers by doing this.