Here we have a PR Director who's not a very good communicator in the first place and, to make matters worse, chooses Twitter as his primary method of communicating with his company's customers. Twitter is an excellent site for people who don't have much to say and who say it poorly. And you guys wonder why there's freaking confusion on this? LOL.
EDIT: On the other hand, if you want the latest college basketball updates, Pete's Twitter account is a great place to go.
lulz. Because you clearly have access to his internal email accounts and monitor his phone calls all day? Right.
Just be thankful Pete is actually so in touch with the fan base on Twitter. Twitter is not only an effective way to get very small informational tidbits out to a lot of people on a large scale, but it's also his PERSONAL account. He also likes basketball, and he shares his personal interests on there as well. What's the harm in that?