Yea does seem they ripped him off from the movies, but I think a bigger problem is the lore. They did not exist, beth are just making stuff up now.
Yet they seem to have forgotten how to make up good stuff they took out of Skyrim, that was in other TES games.
I'm just going to repost what I said before. This argument seems to keep popping up...
Regarding vampire lords breaking lore. Consider this: vampires in the world of Nirn are shrouded in myth, folklore, and half truths. The majority of npcs in oblivion don't think vampires can EVER see the sunlight. In the book "the locked room" the author apperently believes that vampires pass out once the sun rises, only to awaken when it sets. So you see, there's a lot of falsehoods and misconceptions and simple unknowns about vampires. Whose to say that vampire lords were just largely unknown ane scarcely written about. They seem to be very clever and powerful and likely hid their presence. The Cyrodiilic vampires aren't the only ones who can take human form. If you're well versed in the lore you'd know that some vampire tribes are shapeshifters / bodysnatchers and take the form of children they feed on, only to live in that person's family, waiting for a moment to strike. Anytime someone saw vampire lords it was probably an isolated incident and therefore got chalked up as local folklore. Long story short, it's easy to find these guys a place in TES lore.
My point isn't that volkihar vampires shouldn't have been in he game. They should have, and I've complained about that in the past. I just found it odd that you're chalking this up as cheesey and unoriginal when we still barely know anything. And Vampires having ice powers is not an original idea either. Yes, the way Bethesda EXECUTED it was original, but that's my point. For all we know these vampire lords will have unique lore and be executed well. Thats what's important. You can trace any idea back and "prove" it's a copy of something else. Tolkien's work was based on folklore, and folklore was based off of misinterpretations of real things. You can trace it all back. It just bothers me when someone takes such a small amount of info, plasters a "copied" stamp on it and calls it a day.
And here's a quote from the game's art designer, Vsions:
"
Psychotrip,
vsions has just posted a reply to a topic that you have subscribed to titled "So what are your thoughts on The Vampire Lords Appearance?".
----------------------------------------------------------------------
Vampire Lord, like many other existing vampire media was inspired by previous gampire media. I think once you get to see it more clearly though you will see that we did put our own spin on it. I can understand some of you wanting something very different but is it any different than the fact that our regular vampires have the same look as existing vampire from popular media? (vampire eyes/vampire fangs/bloodsvckers) how is that really any different? That being said, I do not think you guys are wrong in wanting something totally different looking but we felt this direction was a good fit for what most people would like. Fear not though guys and gals, they have some really cool powers and if your still not convinced, you can always kill those dirty bloodsvckers

"