It's a bit [censored] honestly. I guess I don't see the point in copy/pasting the bad guy from a sub-par horror themed action movie.
I take it as a sign that we will literally be receiving every piece of content from the DICE showcase, and [censored] all lore or balance.
Look at mounted combat. You definitely feel at an advantage when you're on your horse. Screw balance.
Look at magic and arrow kill cams. Am I the only one that has these damn things miss all the time, activate when the enemy won't actually die, and otherwise finds them stupid (magic especially) because it's nothing but a different camera angle? Screw beta testing.
Look at this now. It's obviously a rip-off from that movie and vampires turning into bats has never been a part of TES vampirism, and yet here it is. Screw the lore.