However... i do not like the storyline... i understand that it is trying to be more... "bold" / "advlt" and keeps its audience confused lol?
When first starting out (i'll speak for myself) i gathered that the stormcloaks were the good guys... and the imperials were the bad guys... coz come on... im a high elf that just crossed the wrong border at the wrong time... and that female nord even says im not on the headless list... and im still to be parted with my upper most body part
(there was my first ~_~ i dont like you Imperials moment)
I have played oblivion for like 500 hours and still on mission 2 of the main storyline... coz i looted everything and put it in a huge pile in the imperial city... and i made it all neat and everything then some beggers keep walking in my pile and making a mess... so i had to kill them... ~_~ (and obviously the imperials were the good guys there)
Then when i get to whiterun... you meet battleborn and greymane... and the greymane seem like the nicer family... who are allied with teh stormcloaks... so logically... stormcloak = good imperial = jerkface
However later on... when i get to windhelm... and the first time i enter ulfrics palace... he was a real jerk... he was talking about (SPOILER STOP READING) Invading whiterun... and i was like O_O what... WHAT!!! YOU GUYS ARE MEANT TO BE THE GOOD GUYS... and you want to take over whiterun... i live there... i am Thane of whiterun... they gave me lydia ~_~ (who doesn't know how to sneak... and likes to set of boobie traps and gets in my way in caves and makes me stuck, and says the same thing ugghhh < glad i am rid of her i picked some housewife:P) and i liked the jarl of whiterun he was cool and there are the best characters in whiterun... SO I SAID NO!!! I DONT LIKE STORMCLOAKS COZ THEY'RE JERKS... their high king is greedy, selfish and power hungry
So then i picked the imperials... who... are also not good guys:( NOBODY IS GOOD RARRRR (i dont like playing as bad guy)
Which is why i don't like the thieves guild... ugghhh it made me sick... doing those missions... shaking down helpless shop keepers for money... AND MY CHARACTER IS ONE SCARY ELF... D: (and at that point... i did everything the good guy way)

Though for sure i pick Greymane over Battleborn... i rescued that old ladys son... and in that mission it said to find a way in the Thalmor prison... but XD... thats not how this high elf rolls... i went in the FRONT DOOR... AND KILLED EVERY THALMOR THERE WAS XD i also freed all the prisoners... but they're lazy bums:( and didnt run out:(