this battle happens alot with my master mage when i fight draugr deathlords....as they draw breath for their fus ro dah, i quickly paralyze them then slow cook them alive with wall of flames. With my magic ready, they only get to "fus" before they're on the ground on fire

A full shout takes longer to perform then a charged magic attack so mage wins
Even if the shouter yells a quick become ethereal to ready a more powerful full shout, the mage can defend and attack at the same time by holding up a ward with 1 hand and readying an offensive spell with the other...as soon as the voice master shouts, he no longer is ethereal, so is open for attack as his shout gets blocked by the ward
I think this sums up how the thu'um is strong but proper magic use is stronger