I think they set up a release date that was WAY too early for what they were trying to do, and that screwed them up a lot
There were also a lot of bad design decisions, such as the decision to make skills basically irrelevant and replace them with perks, when the perks should have been a supplement to skills.
The lack of incentive to do any quests, and the horrendous rewards and lack of recognition of anything you do, is also horrendous. What's the point to doing anything if your rewards are crap and nobody gives that crap about what you've done? Saving the world-who cares? fetch my mead, dragonborn
Perfect example-the rewards for becoming a thane, or completing quests in the civil war. You get random weapons, random armor, and gold that doesn't have a use anymore. What the [censored] is the point?
If I play through the civil war on the empire's side, I want stuff unique to the empire. A unique set of imperial armor and weapons would be nice, as an example.
I can't agree more, they should have made the Thane Weapons with a unique look and style, and unique magical effects that you cannot create yourself. With the exception of Whiterun I put off getting Thane in all other cities so the wepons will at least be Ebony or Glass. Also, why not mix it up and get a shield from one of the citys instead of a sword or an axe. Also, it would be cool to get some unique mages robes from Winterhold or something uniqiue to the city, I found myself killing guards in all the holds to collect the shields, they are all unique to the hold so it makes a nice collectors item. Then there are the quest rewards that make no sense, beat up a womaizing bard in a tavern for a poor single mother shop keeper, get 250 gold, kill the bandit leader at location x, get 100 gold from the Jarl, how does that make any sense what-so-ever.
Then they brag about getting rid of the cookie cutter dungeons and caves which I admit is nice, but then they do cookie cutter quests for the civil war. I really beleive they could have written that better, then no matter how long you play after that, the damage to the cities affected is never repaired, which is why I don't run that questline anymore for either side. It would be cool if they added quests to get that stuff fixed or something. Also, it would be nice to get Helgen rebuilt at some point, but maybe that is coming in Dawnguard.
Don't get me wrong here though the game is a great game and I enjoy playing it even after I don't know how many hundreds of hours, but I feel like they missed a lot of potential with the game, and if they would just listen to the fans, I think they could definatley make the improvements.