Done, okay, hold whatever you are about to say, lemme go into my comments on this. Dont worry, it'll be short, to the point, and hopefully level-headed.
First off, a "home mod" DLC for $5 is fair-ish, considering its content. Its essentially a more Skyrim and more homey one. Building it up from scratch, hiring folks to take care of it, moving your spouse to it, adopting kids.
We've all seen this (cept the move-your-spouse bit, that was obviously inspired from the modding community) in the Game Jam video.
Its all a massively missed opportunity. Why?
Well, I'll direct you to a http://www.reddit.com/r/skyrim/comments/yolhl/hearthfire_speculation/c5xhcfp stating the following (before the trailer was released, in a sort-of predictions deal), in short:
1. Hoping for a "home mod" indeed, only on a larger scale. How large? Think "becoming a Jarl" large. Fighting for, taking over, and owning a castle and surrounding lands. Being the warrior king/queen and protecting it as it starts out small, weak, and an easy target from would-be power-takers like large bandit groups, Thalmor, necromancers, etc. Nothing speaks of making a mark on Skyrim as much as becoming a Jarl and ruling their little slice of Skyrim.
2. Even lays out a likely background story behind it. Player-character ends up fighting a powerful necromancer (going into the spirit of Hearthfire, which is October in TES lore, Halloween anyone?) for said home, and then fixing it up and defending it from his minions as he attempts to take it back, etc. Even goes so far as to hiring guards and defending it tower-defense style. Killing zombies(draugr for us), fighting against the darkness, and http://skyrim.nexusmods.com/mods/22330 your http://skyrim.nexusmods.com/mods/22330.
3. Even states new weapons like the spear we've seen in the Game Jam video. Who doesnt want to see that used in mounted combat?
Cmon Bethesda. We're expecting more than this, and whilst the coverage of Dawnguard was great, taking two steps back and going back to the horse armor DLC level of mediocre is not what you want to aim for to maintain a viable marketing buzz over your game.