I would take that bet, well, if donuts are worth less than a dollar these days, anyway.
Depends on the donut.

To tell the truth, the reason I think that people who don't necessarily like RPG's would by it if they invested even more into is that I used to be one of "those" people. Skyrim changed me. I used to not get into the RPG thing. But once I saw and played Skyrim I started to love it. Now I'm absorbing the Elder Scrolls as much as I can. I've gone from having other hobbies to being ridiculously addicted to Skyrim. Bethesda didn't really have to do much to get my attention, but for other folks who are on the fence about RPGs it wouldn't really take much either.
As a new fan of TES I can attest to the fact that, if people could just look at some of the background and the lore behind the series, they'd probably get absorbed into it and become part of this amazing community. Winning new fans may not be the goal of the series, but it's hugely possible, especially if some aspects of that IGN article were addressed. Specifically, I think if they addressed the "static world" part that would win many new fans.
As it is though, Skyrim has already won many new fans and I'm happy to say that I'm one of them. I love the game for what it is right now. I realize it may not be perfect, but frankly it doesn't have to be. It's a great experience and I enjoy it.