Get ready for the biggest disappointment of 2012.
Glad I honestly don't care about this DLC, nor do I plan on buying it unless it has amazing reviews (from people I trust).

I have to admit though, I find Bethesda's marketing department interesting, hence I keep watching.
First they say "HUUUGE news coming for Skyrim and Rage fans in April," then post a teaser photo for some new game no one's ever heard of, then they say "oh btw we're releasing Kinect support for Skyrim, so english speakers with an Xbox and Kinect (maybe 10% of Skyrim's playerbase?) will be THRILLED!" In retrospect, it's obvious they purposefully lied to Skyrim (and Rage) fans and blew the announcement way out of proportion just to give Dishonored free publicity.
Then they promise a new announcement when people complain April has passed and nothing came. Pete Hines (or whoever Gstaff is) posts on the forums that "we'll have news at like 4am." Later when people wait, they're like "might not be this morning, but later today." Then finally the announcement is made.
It's a picture. They photoshopped Dovahkiin's eyes for us, all by themselves. They also were nice enough to tell us the name of the DLC we've known since December. Obviously the announcement was delayed from this morning to the middle of the day because it's really [censored] hard to type out "More news at E3" and to photoshop Dovahkiin's eyes.
And yes, of course the announcement is more or less that there will be an announcement at E3. They made an announcement that there will be an announcement. Hell, some might be of the opinion that within the last month, Bethesda successfully made an announcement about the coming announcement of a big announcement.
WHY?Like really? This is what they teach people in marketing classes at universities? I never have been fond of business or really bothered to study it much, but
REALLY? Seems more like a sure-fire way to royally piss off your customers and disappoint them entirely, rather than to sell more copies...