BW: Yeah, exactly. So there are Bruma, Cheydinhal, Chorrol, and two other towns, Cropsford and Hackdirt which are all places from TES4: Oblivion. We felt like we needed to give them some sort of purpose, so we have filled them with citizens from Cyrodiil who are living through this war going on all around them and they are trying to survive. They are like “please help us kill the raiders who keep attacking us”, or “just get rid of the bears that are raiding us at night” or “just collect some things for us”, so there are definitely PvE quests to do. Also, there are all the public dungeons; we have a lot of public dungeons in Cyrodiil as well.
Maybe a bit old information I got from http://tamrielfoundry.com/2012/10/interview-brian-wheeler/ back in October but I just wanted to highlight this part.
This means we can ambush people!