1. False advertising for a Rated M game which is obviously more like a Rated E.
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So maybe Steam/Sony/Microsoft are the ones oblivious to logic. Thanks for clarifying
Ratings don't come from them either. In the US it's the ESRB (Entertainment Software Ratings Board) - they rate games just like the MPAA rates movies. And just like there's a wide range of things that can get a movie rated R, there's a wide variation in "M" content.
(There are similar rating groups in other countries..... Skyrim got 15+ from Australia, 18+ from Europe, 15 in Britain, 16 in Germany, 18+ in Japan. Obviously, raters in a variety of cultures think that it's not a kiddie game.)