I don't want to hear about any DLC announcement or plans until the game is fixed. Until it's fixed, I'm voting with my wallet, no DLC and I urge others (especially PS3 Users) to do the same.
A Dlc announcement doesn't mean automatically that they don't work anymore on fixes to improve the game experience on your console and other platforms

( hopefully, in a permanent way)
About the picture: i'm sure that is Skyrim related (first Dlc announcement ) at 99,99 % if i have to bet.
The "realistic look" its due to the fact that its a picture taken from a "cinematic trailer" probably,as others have already said.