» Sat Mar 09, 2013 6:44 am
Posted in another business model thread by me:
Here's the reason why GW2's style of B2P won't work for ESO. Zenimax Online Studios was funded with a $300 million dollar investment. Let's assume that only half of this goes into the actual cost of developing ESO.
150 mil is our base cost for the game, and the bar for which their "break even" point is set. Now, let's assume the game is a huge success and sells 2,000,000 copies at $60 a pop. That's $120,000,000 of profit for an assumed cost of 150,000,000, making a loss of 30 million dollars. And that's assuming only half of their investment money was used, which is unlikely.
Are they supposed to hope that they rake in 30 million dollars in unnessecary cash shop items? Or just tell their investors they aren't making their money back until HOPEFULLY the next retail expansion? Yeah, I don't think so...
this assumed 30,000,000 loss would be made up in one month of a $14.99 sub with the assumed 2,000,000 accounts (and that's assuming a very large playerbase). The game will absolutely not be B2P, you can quote me on that.